Are you looking for ways to bring attention to your services as a photographer? Here is a guide on how to promote your photography business.
In America today, there are almost 300,000 professional photographers. The demand for quality photography is growing across the world, so skilled photographers can make a good living for themselves.
But trying to get ahead in this business can be tough. There is so much competition around, you might need to go the extra mile to stand out or appeal to new people.
Looking for some tips on making your photography business stand out from the crowd? We’ve got you covered with some snappy ideas. Keep reading for everything you need to know.
Use Social Media
In the modern age, all good photographers should be using social media marketing techniques. Using sites like Instagram, Facebook, and Twitter is free and easy. Marketing a photography business online is also one of the best ways to quickly reach a mass audience.
Post a selection of your best work regularly as part of your digital marketing strategy. Try to post several times a week, every day if you can. You can also use your account to connect with potential customers and keep people updated on upcoming events.
Promote Your Website as a Photographer
Your web presence should be more than just social media accounts. You should have your own photography business website where you can show off your work and attract new customers.
A good dot com domain should only cost you around $10, and hosting for your site will only cost you a few dollars each month. You can use WordPress to build yourself a simple site while showcasing your skills and services.
You could work with an SEO agency to improve your website’s position in Google Rankings and allow you to attract more web traffic.
Get Media Attention
Doing something different can get attention in the media. This can provide free publicity and allow you to expand your audience.
Try to do something that might appeal to newspapers and TV shows in your area. For example, you could create a photography exhibition with your town or the local population as the subjects.
Send details of your work to newspapers, magazines, and any other media outlet you think might be willing to offer you coverage.
Lots of media outlets love to cover local artists. So, if you can do something that would get people talking, it could be a major opportunity for you to promote your business or work.
Once you’ve appeared in news reports, you can shed the word on social media. Get creative as you try to get other people’s eyes on your work. The more imaginative and eye-catching you can be, the more interest your work will attract.
Share Your Work on the IIChance App!
Getting creative and trying new things is key to success as a photographer. Never miss a chance to try new things and share your work with the world.
If you’re looking for a new place to share your work with hundreds or thousands of potential employers, we can help. The IIChance App allows you to connect with business owners and other creative professionals. Contact us today to learn more.
