Strategies to Promote Your Graphic Design Business

Strategies to Promote Your Graphic Design Business

You’re looking to grow your graphic design business, but you’re not sure where to start. Social Media? Behance? Online ads?

There are dozens of options for promoting your graphic design skills and create business growth, but not every option is right for everybody. Writing down your goals will help you organize your strategy for promoting your graphic design business. Do you want to do graphic design full or part-time? Are you trying to find your first client or looking for new clients? Which strategies will work for you?

If you’re not sure where to start, don’t worry, we’ve done some of the research to help you determine the best path forward. Let’s explore some tips you can use to promote your graphic design work.

Build Your Brand Identity

As a graphic designer, your work revolves around building and maintaining a reputation for your clients. But you shouldn’t neglect your own brand identity.

Having a consistently strong brand identity can help you attract clients that agree with what your brand has to offer. Your brand identity tells potential clients who you are and what you can do for them. It makes your brand authoritative and proves you to be an expert in your field.

How do you build your brand identity?

Doing so requires:

  • Conducting research about the market
  • Identifying your company’s strengths and weaknesses
  • Determining your business goals
  • Creating or redesigning a logo
  • Identifying other visual elements of your brand (i.e. colors, fonts, etc.)

It’s natural for your new business to evolve over time. Periodically revise your brand identity as needed to reflect the evolution of your business. Creating and maintaining a social media presence will elevate your brand identity and help you reach new audiences.

Use Email Marketing

Think email is old-fashioned? Think again.

The statistics on email marketing don’t lie:

  • 99% of email users check their inboxes daily
  • Email marketing ROI is $36 per dollar spent
  • The average email unsubscribe rate across all industries is only 0.1%

Clearly, email marketing works. However, if you want people to hand over their emails, you need to offer them incentives. Consider offering unique, gated content that provides value to them.

That’s not to say you should put all of your eggs in one basket. Free marketing via social media, as well as paid ads, should also be a part of the marketing strategy for your design firm.

Promote Your Portfolio

Social media and email aren’t the end of your marketing strategy. You also need an SEO-friendly website. This should serve as a way of showcasing your portfolio, as well as emphasizing your brand identity.

However, a website shouldn’t be the sole location of your portfolio. Networking plays a critical role in promoting any business. Connecting with design and creative professionals should be a priority on your list. The IIChance app is a judgment-free zone where graphic designers can showcase their work and communicate with other designers and potential clients. Check out all of the IIChance app features.

Grow Your Graphic Design Business With IIChance

IIChance is an easy-to-use digital space for graphic designers and creatives such as yourself. IIChance lets you highlight your digital media creations, connect with potential clients, or seek career opportunities. If you’re looking for a way to promote your graphic design business, you need to be on IIChance.

Download the mobile app from Google Play or the Apple App Store

Still got questions? Message us with any questions or suggestions.

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